by mark dalton


Chic on the Cheap Team

CHIC  /SHēk/

(adj.) elegantly and stylishly fashionable

Chic on the Cheap is a collection of talented interior designers who not only value the process of building strong relationships with our homeowners, contractors, and vendors, but thrive on taking a thoughtful approach to the design and remodeling process.  While most firms charge you a mark up on goods and services, we do not.  We believe in your money going into your home, not into our pockets.  We apply smart strategies to the decision making process and carefully weigh the pros and cons of each decision to give you a sophisticated, tailored, and well thought out design. On top of our exceptional taste and design acumen, being mindful of your investment is what sets us apart from the typical design firm.

smart • mindful • sophisticated

Founder / Designer

I live by- ‘You have to always be watching for opportunity’.

When the market started to crash in 2007, opportunity presented itself.  A friend told me that a house in his neighborhood just came on the market and it had “Mark Dalton” written all over it. I wasn’t in the market for a house; I saw the proverbial writing on the wall, but went and looked anyway. Two days later, the house was mine. The offer I made was accepted and the note was immediately approved, all signs I was doing something right.

Previously when the market was high and my career was strictly high-end (Mark Dalton Inc.), I made smart financial decisions; my condo, my car and my rental properties were all paid off.  That allowed me to take this opportunity and I began remodeling my new abode.  The Herald-Tribune got wind of this and did a story on my process. Because I was incorporating high-end finishes and design at my house on a modest budget; they entitled the story “Chic on the Cheap”. Voila, a business was born from this endeavor.

At the same time, Jill’s Atlanta employer downsized and she moved back to Sarasota, her hometown.  Jill’s mother had read the article about my remodel and suggested she call to inquire about a job.  The rest is history. We currently have 5 talented designers, have been featured in the newspaper 25 times and have countless reviews on Houzz.  Chic on the Cheap is a well-respected firm in the Sarasota community not only by our clients but by the people we collaborate with to execute unique spaces.

While people may scoff at the name of our company and associate us with a low-end design, they are missing the mark.  Our business is about being smart and savvy design professionals who are mindful of your money.  When considering a chair that costs $50 from Ikea or $3,000 from Design Within Reach, it is not about the price tag, it is about what is right for YOU and how you want to live in your home; regardless of the price point.

This company is not just about me.  It’s about raising the bar for the interior design profession.  It’s about mentoring fresh designers to find their voice, learn the ropes and become savvy business people and design professionals.




Looking for introductory help designing your space?

$100 Personal in home consultation

– Recommendations and suggestions for your home
– Help with space planning and furniture layout
– Assist with color choices

Get your design questions ready and we will give you the answers!


$150 Personal in home consultation with Custom Interior Design plan

– All of the services from above plus a typewritten plan to keep all of those ideas organized!

(Pricing may vary outside of our home area)

Thinking of buying a home but need help seeing its potential?

We offer a $150 Home Buyer Preview!

We come to the property BEFORE you buy it and give you advice on what you can do to improve it and a rough idea of the cost. Mark has been previewing his personal client’s properties for years but NOW we offer this service to everyone!


Design à la carte

$150 per hour

Hourly rate includes travel time and design work independent of meetings with client

Our designers meet with you to review purchases, color choices, furniture layout, etc.

This is the best option if you are not doing a whole house renovation.

Yes, no mark-up on anything here either!


Flat rate design

All inclusive rate that is based on the size of the project.  Most interior design firms mark-up EVERYTHING – the contractor, the electrician, the plumber, the wallpaper, the fabrics, and so on – whether you know it or not.  We do NONE of that. YOU pay ALL of the bills directly and we do not charge a mark-up on anything. This is what, in addition to our exceptional taste, sets us apart from the rest…


Phone Number



Email Address


Mailing Address

242 South Washington Boulevard #118

Sarasota, Florida 34236

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